VIVI NOVA
developed by AI
Vivi Nova was developed from A to Z by artificial intelligence. The recipe was created by ChatGPT, the branding is by Midjourney.
100% natural super drink
What do you get when you ask artificial intelligence to create a drink? Vivi Nova, a 100% natural and refreshing craft soda with the following ingredients: Haskap berry juice, lime juice, chicory root powder, little cane sugar, stevia and water.
THE MAGIC
Innovation and diversification of our product range are always at the forefront of our thinking. Everyone’s talking about artificial intelligence these days, so we caught the AI bug. We were curious: Could artificial intelligence help us with our core competencies, or even match them?
STEP 1
We asked ChatGPT to share one “healthy” vegan recipe for us. The outcome was – among others – lime juice, Haskap berry juice and chicory root powder.
STEP 2
What will this drink taste like? We went out and bought all the ingredients, mixed them up and started tasting. And we had to admit: this could work!
STEP 3
With a new drink comes the need for a new name. To make it fit into our lineup, we had to come up with another four-letter word.
STEP 4
We “fed” the Midjourney bot and the Unreal engine with a pretty boring image of the Haskap berry, sat back and watched as it produced a highly detailed, futuristic, dreamlike image.
STEP 5
Over six months, we collected customer feedback. The most important feedback was that the drink could use a bit more sweetness. We then gave this feedback back to ChatGPT, with the result that we should use stevia, which we have now implemented.